Green marketing is the sale of green power in competitive markets, where consumers have the option to choose from a variety of suppliers and service offerings, much like they can choose between long-distance telephone carriers. The key difference between green marketing and green pricing is that with green marketing, you are actually switching electricity providers. 
Adam Schultz, a senior policy analyst for the Oregon Department of Energy, says he’s more encouraged than ever about the prospects for renewables. Because the Pacific Northwest features large-scale hydropower plants built as part of the New Deal, energy already tends to be less expensive there than the U.S. average. But solar and wind power have “gotten cheaper over the last couple years to the point that I can’t even tell you what the costs are because costs have been dropping so rapidly,” Schultz says. “We have enough sunshine,” he says (presumably referring to the eastern part of the state), “so it’s just a matter of time.”

Also, the output voltage and power demand depends entirely upon the appliances you have and how you wish to use them. In addition, the location of the wind turbine generator, would the wind resource keep it constantly rotating for long periods of time or would the generator speed and therefore its output vary up and down with variations in the available wind.

There are potentially two sources of nuclear power. Fission is used in all current nuclear power plants. Fusion is the reaction that exists in stars, including the sun, and remains impractical for use on Earth, as fusion reactors are not yet available. However nuclear power is controversial politically and scientifically due to concerns about radioactive waste disposal, safety, the risks of a severe accident, and technical and economical problems in dismantling of old power plants.[120]
Champion Energy is able to provide green power through the purchase of an environmental trading commodity known as a renewable energy credit (REC). RECs are created when a qualified renewable energy generation facility (like a wind farm or solar array) produces electricity. They represent the added value in terms of renewable energy’s environmental benefits and costs when compared to conventional means of producing power. We buy RECs from wind farms contributing electricity to your local grid, then ‘retire’ those RECs in direct proportion to the amount of energy you consume. In this way, you can be confident that every kWh you use is helping to promote and support the continued development of green energy infrastructure in your area.
Renewable energy (and energy efficiency) are no longer niche sectors that are promoted only by governments and environmentalists. The increased levels of investment and the fact that much of the capital is coming from more conventional financial actors suggest that sustainable energy options are now becoming mainstream.[63] An example of this would be The Alliance to Save Energy's Project with Stahl Consolidated Manufacturing, (Huntsville, Alabama, USA) (StahlCon 7), a patented generator shaft designed to reduce emissions within existing power generating systems, granted publishing rights to the Alliance in 2007.

Using 100% renewable energy was first suggested in a Science paper published in 1975 by Danish physicist Bent Sørensen.[150] It was followed by several other proposals, until in 1998 the first detailed analysis of scenarios with very high shares of renewables were published. These were followed by the first detailed 100% scenarios. In 2006 a PhD thesis was published by Czisch in which it was shown that in a 100% renewable scenario energy supply could match demand in every hour of the year in Europe and North Africa. In the same year Danish Energy professor Henrik Lund published a first paper[151] in which he addresses the optimal combination of renewables, which was followed by several other papers on the transition to 100% renewable energy in Denmark. Since then Lund has been publishing several papers on 100% renewable energy. After 2009 publications began to rise steeply, covering 100% scenarios for countries in Europe, America, Australia and other parts of the world.[152]
The US National Renewable Energy Laboratory (NREL), in harmonizing the disparate estimates of life-cycle GHG emissions for solar PV, found that the most critical parameter was the solar insolation of the site: GHG emissions factors for PV solar are inversely proportional to insolation.[125] For a site with insolation of 1700 kWh/m2/year, typical of southern Europe, NREL researchers estimated GHG emissions of 45 gCO2e/kWh. Using the same assumptions, at Phoenix, USA, with insolation of 2400 kWh/m2/year, the GHG emissions factor would be reduced to 32 g of CO2e/kWh.[126]
Climate change concerns coupled with high oil prices and increasing government support are driving increasing rates of investment in the sustainable energy industries, according to a trend analysis from the United Nations Environment Programme. According to UNEP, global investment in sustainable energy in 2007 was higher than previous levels, with $148 billion of new money raised in 2007, an increase of 60% over 2006. Total financial transactions in sustainable energy, including acquisition activity, was $204 billion.[64]
Innovative programs around the country now make it possible for all environmentally conscious energy consumers to support renewable energy directly by participating in the "green" power market. The willingness to pay for the benefits of increasing our renewable energy supplies can be tapped within any market structure and by any size or type of energy consumer.
A good match between generation and consumption is key for high self consumption, and should be considered when deciding where to install solar power and how to dimension the installation. The match can be improved with batteries or controllable electricity consumption.[94] However, batteries are expensive and profitability may require provision of other services from them besides self consumption increase.[95] Hot water storage tanks with electric heating with heat pumps or resistance heaters can provide low-cost storage for self consumption of solar power.[94] Shiftable loads, such as dishwashers, tumble dryers and washing machines, can provide controllable consumption with only a limited effect on the users, but their effect on self consumption of solar power may be limited.[94]
Through collaboration, smaller buyers can benefit from economies of scale, while larger buyers can continue to see cost benefits while achieving their renewable energy goals. Aggregation allows companies to procure in a mutually beneficial way with relatively little give and take. For that reason, RMI believes this marks “the beginning of a trend,” Haley said.  
The Vestas V164 has a rated capacity of 8 MW,[79] later upgraded to 9.5 MW.[80][81] The wind turbine has an overall height of 220 m (722 ft), a diameter of 164 m (538 ft), is for offshore use, and is the world's largest-capacity wind turbine since its introduction in 2014. The conventional drive train consist of a main gearbox and a medium speed PM generator. Prototype installed in 2014 at the National Test Center Denmark nearby Østerild. Series production began end of 2015.
We now know that the electrical generator provides a means of energy conversion between the mechanical torque generated by the rotor blades, called the prime mover, and some electrical load. The mechanical connection of the wind turbine generator to the rotor blades is made through a main shaft which can be either a simple direct drive, or by using a gearbox to increase or decrease the generator speed relative to the rotational speed of the blades.

Wind-generated electricity met nearly 4% of global electricity demand in 2015, with nearly 63 GW of new wind power capacity installed. Wind energy was the leading source of new capacity in Europe, the US and Canada, and the second largest in China. In Denmark, wind energy met more than 40% of its electricity demand while Ireland, Portugal and Spain each met nearly 20%.
As of 2018, American electric utility companies are planning new or extra renewable energy investments. These investments are particularly aimed at solar energy, thanks to the Tax Cuts and Jobs Act of 2017 being signed into law. The law retained incentives for renewable energy development. Utility companies are taking advantage of the federal solar investment tax credit before it permanently goes down to 10% after 2021. According to the March 28 S&P Global Market Intelligence report summary, "NextEra Energy Inc., Duke Energy Corp., and Dominion Energy Inc.’s utilities are among a number of companies in the sector contemplating significant solar investments in the near-term. Other companies, including Xcel Energy Inc. and Alliant Energy Corp., are undertaking large wind projects in the near-term, but are considering ramping up solar investments in the coming years."[96]

Compact Linear Fresnel Reflectors are CSP-plants which use many thin mirror strips instead of parabolic mirrors to concentrate sunlight onto two tubes with working fluid. This has the advantage that flat mirrors can be used which are much cheaper than parabolic mirrors, and that more reflectors can be placed in the same amount of space, allowing more of the available sunlight to be used. Concentrating linear fresnel reflectors can be used in either large or more compact plants.[16][17]