Green marketing is the sale of green power in competitive markets, where consumers have the option to choose from a variety of suppliers and service offerings, much like they can choose between long-distance telephone carriers. The key difference between green marketing and green pricing is that with green marketing, you are actually switching electricity providers. 
For a decade now, we’ve stopped this project in its tracks. Thousands of us have shown up at public hearings, tens of thousand of us have marched in the streets, hundreds of thousands of us have taken action. We’ve made phone calls, we’ve rallied at the white house, we’ve organized, worked in solidarity with the tribes and now, a talented group of pro-environment lawyers have held the Trump administration accountable in court. 
UN Conference on the Human Environment (Stockholm 1972) Brundtlandt Commission Report (1983) Our Common Future (1987) Earth Summit (1992) Rio Declaration on Environment and Development Agenda 21 (1992) Convention on Biological Diversity (1992) ICPD Programme of Action (1994) Earth Charter Lisbon Principles UN Millennium Declaration (2000) Earth Summit 2002 (Rio+10, Johannesburg) United Nations Conference on Sustainable Development (Rio+20, 2012) Sustainable Development Goals
Outline of energy Energy Units Conservation of energy Energetics Energy transformation Energy condition Energy transition Energy level Energy system Mass Negative mass Mass–energy equivalence Power Thermodynamics Quantum thermodynamics Laws of thermodynamics Thermodynamic system Thermodynamic state Thermodynamic potential Thermodynamic free energy Irreversible process Thermal reservoir Heat transfer Heat capacity Volume (thermodynamics) Thermodynamic equilibrium Thermal equilibrium Thermodynamic temperature Isolated system Entropy Free entropy Entropic force Negentropy Work Exergy Enthalpy
Renewable energy variability is a problem for corporate buyers. But what is undesirable to buyers is attractive for insurance companies, whose core business revolves around managing weather-related risks. VFAs sit on top of a new or existing PPA and are effectively designed to pay the corporate buyer when they’re getting less renewable power than they contracted for, and give money to the insurer when there’s more.
There are numerous organizations within the academic, federal, and commercial sectors conducting large scale advanced research in the field of sustainable energy. This research spans several areas of focus across the sustainable energy spectrum. Most of the research is targeted at improving efficiency and increasing overall energy yields.[94] Multiple federally supported research organizations have focused on sustainable energy in recent years. Two of the most prominent of these labs are Sandia National Laboratories and the National Renewable Energy Laboratory (NREL), both of which are funded by the United States Department of Energy and supported by various corporate partners.[95] Sandia has a total budget of $2.4 billion [96] while NREL has a budget of $375 million.[97]
“University of Texas Study Highlights Wind’s Low Cost” • Wind, solar and natural gas have the lowest levelized cost of electricity in the majority of counties across the United States, according to a new report from The University of Texas at Austin’s Energy Institute, part of a series of white papers on the Full Cost of Electricity. [Into the Wind]
The International Energy Agency projected in 2014 that under its "high renewables" scenario, by 2050, solar photovoltaics and concentrated solar power would contribute about 16 and 11 percent, respectively, of the worldwide electricity consumption, and solar would be the world's largest source of electricity. Most solar installations would be in China and India.[2] In 2017, solar power provided 1.7% of total worldwide electricity production, growing at 35% per annum.[3]
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