Many companies are taking the push for 100 percent renewables seriously because they see it as good business — not just today, but for the long term. At the time of publication, 152 companies of various sizes have made a commitment to go 100 percent renewable through RE100. Big names like Apple and Google have already met their targets, while other companies are looking out further into the future, some as far as 2040. That timeline indicates companies are looking beyond today’s prices and present-day marketing benefits.
Large national and regional research projects on artificial photosynthesis are designing nanotechnology-based systems that use solar energy to split water into hydrogen fuel.[52] and a proposal has been made for a Global Artificial Photosynthesis project[53] In 2011, researchers at the Massachusetts Institute of Technology (MIT) developed what they are calling an "Artificial Leaf", which is capable of splitting water into hydrogen and oxygen directly from solar power when dropped into a glass of water. One side of the "Artificial Leaf" produces bubbles of hydrogen, while the other side produces bubbles of oxygen.[54]
By participating in a green energy program a consumer may be having an effect on the energy sources used and ultimately might be helping to promote and expand the use of green energy. They are also making a statement to policy makers that they are willing to pay a price premium to support renewable energy. Green energy consumers either obligate the utility companies to increase the amount of green energy that they purchase from the pool (so decreasing the amount of non-green energy they purchase), or directly fund the green energy through a green power provider. If insufficient green energy sources are available, the utility must develop new ones or contract with a third party energy supplier to provide green energy, causing more to be built. However, there is no way the consumer can check whether or not the electricity bought is "green" or otherwise.
In 2004, the German government introduced the first large-scale feed-in tariff system, under the German Renewable Energy Act, which resulted in explosive growth of PV installations in Germany. At the outset the FIT was over 3x the retail price or 8x the industrial price. The principle behind the German system is a 20-year flat rate contract. The value of new contracts is programmed to decrease each year, in order to encourage the industry to pass on lower costs to the end users. The programme has been more successful than expected with over 1GW installed in 2006, and political pressure is mounting to decrease the tariff to lessen the future burden on consumers.

Biomass, biogas and biofuels are burned to produce heat/power and in doing so harm the environment. Pollutants such as sulphurous oxides (SOx), nitrous oxides (NOx), and particulate matter (PM) are produced from the combustion of biomass; the World Health Organisation estimates that 7 million premature deaths are caused each year by air pollution.[77] Biomass combustion is a major contributor.[77][78][79]
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A recent UK Government document states that "projects are generally more likely to succeed if they have broad public support and the consent of local communities. This means giving communities both a say and a stake".[194] In countries such as Germany and Denmark many renewable projects are owned by communities, particularly through cooperative structures, and contribute significantly to overall levels of renewable energy deployment.[195][196]
The primary obstacle that is preventing the large scale implementation of solar powered energy generation is the inefficiency of current solar technology. Currently, photovoltaic (PV) panels only have the ability to convert around 24% of the sunlight that hits them into electricity.[125] At this rate, solar energy still holds many challenges for widespread implementation, but steady progress has been made in reducing manufacturing cost and increasing photovoltaic efficiency. Both Sandia National Laboratories and the National Renewable Energy Laboratory (NREL), have heavily funded solar research programs. The NREL solar program has a budget of around $75 million [126] and develops research projects in the areas of photovoltaic (PV) technology, solar thermal energy, and solar radiation.[127] The budget for Sandia’s solar division is unknown, however it accounts for a significant percentage of the laboratory’s $2.4 billion budget.[128] Several academic programs have focused on solar research in recent years. The Solar Energy Research Center (SERC) at University of North Carolina (UNC) has the sole purpose of developing cost effective solar technology. In 2008, researchers at Massachusetts Institute of Technology (MIT) developed a method to store solar energy by using it to produce hydrogen fuel from water.[129] Such research is targeted at addressing the obstacle that solar development faces of storing energy for use during nighttime hours when the sun is not shining. In February 2012, North Carolina-based Semprius Inc., a solar development company backed by German corporation Siemens, announced that they had developed the world’s most efficient solar panel. The company claims that the prototype converts 33.9% of the sunlight that hits it to electricity, more than double the previous high-end conversion rate.[130] Major projects on artificial photosynthesis or solar fuels are also under way in many developed nations.[131]
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DOE selected six companies for its 2007 Green Power Supplier Awards, including Constellation NewEnergy; 3Degrees; Sterling Planet; SunEdison; Pacific Power and Rocky Mountain Power; and Silicon Valley Power. The combined green power provided by those six winners equals more than 5 billion kilowatt-hours per year, which is enough to power nearly 465,000 average U.S. households. In 2014, Arcadia Power made RECS available to homes and businesses in all 50 states, allowing consumers to use "100% green power" as defined by the EPA's Green Power Partnership.[86][87]

Biomass is biological material derived from living, or recently living organisms. It most often refers to plants or plant-derived materials which are specifically called lignocellulosic biomass.[65] As an energy source, biomass can either be used directly via combustion to produce heat, or indirectly after converting it to various forms of biofuel. Conversion of biomass to biofuel can be achieved by different methods which are broadly classified into: thermal, chemical, and biochemical methods. Wood remains the largest biomass energy source today;[66] examples include forest residues – such as dead trees, branches and tree stumps –, yard clippings, wood chips and even municipal solid waste. In the second sense, biomass includes plant or animal matter that can be converted into fibers or other industrial chemicals, including biofuels. Industrial biomass can be grown from numerous types of plants, including miscanthus, switchgrass, hemp, corn, poplar, willow, sorghum, sugarcane, bamboo,[67] and a variety of tree species, ranging from eucalyptus to oil palm (palm oil).
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Compact Linear Fresnel Reflectors are CSP-plants which use many thin mirror strips instead of parabolic mirrors to concentrate sunlight onto two tubes with working fluid. This has the advantage that flat mirrors can be used which are much cheaper than parabolic mirrors, and that more reflectors can be placed in the same amount of space, allowing more of the available sunlight to be used. Concentrating linear fresnel reflectors can be used in either large or more compact plants.[16][17]