Climate change concerns coupled with high oil prices and increasing government support are driving increasing rates of investment in the sustainable energy industries, according to a trend analysis from the United Nations Environment Programme. According to UNEP, global investment in sustainable energy in 2007 was higher than previous levels, with $148 billion of new money raised in 2007, an increase of 60% over 2006. Total financial transactions in sustainable energy, including acquisition activity, was $204 billion.[64]
Throughout the country, more than half of all U.S. electricity customers now have an option to purchase some type of green power product from a retail electricity provider. Roughly one-quarter of the nation's utilities offer green power programs to customers, and voluntary retail sales of renewable energy in the United States totaled more than 12 billion kilowatt-hours in 2006, a 40% increase over the previous year.

Many companies are taking the push for 100 percent renewables seriously because they see it as good business — not just today, but for the long term. At the time of publication, 152 companies of various sizes have made a commitment to go 100 percent renewable through RE100. Big names like Apple and Google have already met their targets, while other companies are looking out further into the future, some as far as 2040. That timeline indicates companies are looking beyond today’s prices and present-day marketing benefits.
Green marketing is the sale of green power in competitive markets, where consumers have the option to choose from a variety of suppliers and service offerings, much like they can choose between long-distance telephone carriers. The key difference between green marketing and green pricing is that with green marketing, you are actually switching electricity providers. 
There are numerous organizations within the academic, federal, and commercial sectors conducting large scale advanced research in the field of sustainable energy. This research spans several areas of focus across the sustainable energy spectrum. Most of the research is targeted at improving efficiency and increasing overall energy yields.[94] Multiple federally supported research organizations have focused on sustainable energy in recent years. Two of the most prominent of these labs are Sandia National Laboratories and the National Renewable Energy Laboratory (NREL), both of which are funded by the United States Department of Energy and supported by various corporate partners.[95] Sandia has a total budget of $2.4 billion [96] while NREL has a budget of $375 million.[97]
Grid parity, the point at which the cost of photovoltaic electricity is equal to or cheaper than the price of grid power, is more easily achieved in areas with abundant sun and high costs for electricity such as in California and Japan.[80] In 2008, The levelized cost of electricity for solar PV was $0.25/kWh or less in most of the OECD countries. By late 2011, the fully loaded cost was predicted to fall below $0.15/kWh for most of the OECD and to reach $0.10/kWh in sunnier regions. These cost levels are driving three emerging trends: vertical integration of the supply chain, origination of power purchase agreements (PPAs) by solar power companies, and unexpected risk for traditional power generation companies, grid operators and wind turbine manufacturers.[81][dead link]
Another situation where a small wind turbine can make good sense is in case your province, state, or country has rebates or other incentives that make it cheap to install one (just keep ongoing maintenance and repair cost in mind as well). While we would like to advocate responsible spending of government money, the small wind industry needs many more customers to mature. It takes time and installation numbers for manufacturers to work out the bugs, make better turbines, and make them cheaper.
In 2007, General Electric's Chief Engineer predicted grid parity without subsidies in sunny parts of the United States by around 2015; other companies predicted an earlier date:[85] the cost of solar power will be below grid parity for more than half of residential customers and 10% of commercial customers in the OECD, as long as grid electricity prices do not decrease through 2010.[81]
These residential renewable energy plans are sourced from 100% wind power generation. In addition, a Green Power plan lets you lock in a secure, fixed energy rate with the same key benefits as Champion Energy’s traditional electricity plans. This is an ideal choice for customers looking for ways to preserve the environment, conserve natural resources and promote the growth of renewable energy infrastructure.

Many residential PV systems are connected to the grid wherever available, especially in developed countries with large markets.[10] In these grid-connected PV systems, use of energy storage is optional. In certain applications such as satellites, lighthouses, or in developing countries, batteries or additional power generators are often added as back-ups. Such stand-alone power systems permit operations at night and at other times of limited sunlight.