Green marketing is the sale of green power in competitive markets, where consumers have the option to choose from a variety of suppliers and service offerings, much like they can choose between long-distance telephone carriers. The key difference between green marketing and green pricing is that with green marketing, you are actually switching electricity providers. 
At Bodine-Scott, our renewable energy options have helped dozens of local homes and businesses reduce their utility bills and any negative environmental impact from the use of traditional energy sources. Our technicians are NABCEP-certified experts, and we keep all of our staff informed and up to date on the latest developments in the solar industries. Our average customer sees a 50 percent reduction in utility costs, to say nothing of the invaluable reduction in environmental impact that comes from using clean energy. If you are serious about making an investment in the future of your home and the Earth, contact us today to speak with one of our renewable energy experts.

In 2015, Ross wrote an op-ed for Time magazine about his city’s planned transition to renewables. “A town in the middle of a state that recently sported oil derricks on its license plates may not be where you’d expect to see leaders move to clean solar and wind generation,” he wrote. Lest readers get the wrong idea, he felt compelled to explain: “No, environmental zealots have not taken over City Council.”
Wind energy research dates back several decades to the 1970s when NASA developed an analytical model to predict wind turbine power generation during high winds.[136] Today, both Sandia National Laboratories and National Renewable Energy Laboratory have programs dedicated to wind research. Sandia’s laboratory focuses on the advancement of materials, aerodynamics, and sensors.[137] The NREL wind projects are centered on improving wind plant power production, reducing their capital costs, and making wind energy more cost effective overall.[138] The Field Laboratory for Optimized Wind Energy (FLOWE) at Caltech was established to research renewable approaches to wind energy farming technology practices that have the potential to reduce the cost, size, and environmental impact of wind energy production.[139] The president of Sky WindPower Corporation thinks that wind turbines will be able to produce electricity at a cent/kWh at an average which in comparison to coal-generated electricity is a fractional of the cost.[140]
Since we mentioned maintenance: Consider that in a reasonably windy place a wind turbine can run 7000 hours or more per year. If it were a car, going at 50 km/h (30 mph), it would travel 350,000 km (or 200,000+ miles). That means you should plan for an annual inspection, and perform the needed maintenance (greasing for example), regardless of the recommendation of the manufacturer. It is just as important to inspect and maintain the tower annually. We know of a tower that collapsed because nuts worked themselves loose from their bolts over 2½ years time, no inspection nor maintenance were done during that time, ultimately leading to its undoing. Wind turbines and towers live in a very harsh environment. It is important to check for issues, such as loose bolts or tower guy wires that need re-tensioning, before they become a problem.
In 2011, the International Energy Agency said that "the development of affordable, inexhaustible and clean solar energy technologies will have huge longer-term benefits. It will increase countries' energy security through reliance on an indigenous, inexhaustible and mostly import-independent resource, enhance sustainability, reduce pollution, lower the costs of mitigating climate change, and keep fossil fuel prices lower than otherwise. These advantages are global. Hence the additional costs of the incentives for early deployment should be considered learning investments; they must be wisely spent and need to be widely shared".[49] Italy has the largest proportion of solar electricity in the world, in 2015 solar supplied 7.8% of electricity demand in Italy.[54] In 2016, after another year of rapid growth, solar generated 1.3% of global power.[55]
Smart grid refers to a class of technology people are using to bring utility electricity delivery systems into the 21st century, using computer-based remote control and automation.[65] These systems are made possible by two-way communication technology and computer processing that has been used for decades in other industries. They are beginning to be used on electricity networks, from the power plants and wind farms all the way to the consumers of electricity in homes and businesses. They offer many benefits to utilities and consumers—mostly seen in big improvements in energy efficiency on the electricity grid and in the energy users’ homes and offices.[65]
The energy number that is left over should be a good approximation of what you can expect from that VAWT. Compare the resulting numbers with those mentioned in just about all sales brochures of VAWT type turbines and it should be immediately clear that their marketing people are smoking The Good Stuff. There is no relation to physical reality in their numbers, they are consistently much too high. Keep in mind that the energy production numbers calculated here are ‘best case’; for a turbine in nice, smooth air. Most VAWTs are placed very close to the ground, or on buildings, where there is little wind and lots of turbulence. Under those conditions they will do much, much worse than predicted.

There are numerous organizations within the academic, federal, and commercial sectors conducting large scale advanced research in the field of renewable energy. This research spans several areas of focus across the renewable energy spectrum. Most of the research is targeted at improving efficiency and increasing overall energy yields.[157] Multiple federally supported research organizations have focused on renewable energy in recent years. Two of the most prominent of these labs are Sandia National Laboratories and the National Renewable Energy Laboratory (NREL), both of which are funded by the United States Department of Energy and supported by various corporate partners.[158] Sandia has a total budget of $2.4 billion[159] while NREL has a budget of $375 million.[160]

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Photovoltaics (PV) uses solar cells assembled into solar panels to convert sunlight into electricity. It's a fast-growing technology doubling its worldwide installed capacity every couple of years. PV systems range from small, residential and commercial rooftop or building integrated installations, to large utility-scale photovoltaic power station. The predominant PV technology is crystalline silicon, while thin-film solar cell technology accounts for about 10 percent of global photovoltaic deployment. In recent years, PV technology has improved its electricity generating efficiency, reduced the installation cost per watt as well as its energy payback time, and has reached grid parity in at least 30 different markets by 2014.[115] Financial institutions are predicting a second solar "gold rush" in the near future.[116][117][118]
Green energy is the term used to describe sources of energy that are considered to be environmentally friendly and non-polluting, such as geothermal, wind, solar, and hydro. Sometimes nuclear power is also considered a green energy source. Green energy sources are often considered "green" because they are perceived to lower carbon emissions and create less pollution.
Worldwide growth of photovoltaics has averaged 40% per year from 2000 to 2013[35] and total installed capacity reached 303 GW at the end of 2016 with China having the most cumulative installations (78 GW)[36] and Honduras having the highest theoretical percentage of annual electricity usage which could be generated by solar PV (12.5%).[36][35] The largest manufacturers are located in China.[37][38]
Renewable energy technology has sometimes been seen as a costly luxury item by critics, and affordable only in the affluent developed world. This erroneous view has persisted for many years, but 2015 was the first year when investment in non-hydro renewables, was higher in developing countries, with $156 billion invested, mainly in China, India, and Brazil.[134]
Although many older thermoelectric power plants with once-through cooling or cooling ponds use more water than CSP, meaning that more water passes through their systems, most of the cooling water returns to the water body available for other uses, and they consume less water by evaporation. For instance, the median coal power plant in the US with once-through cooling uses 36,350 gal/MWhr, but only 250 gal/MWhr (less than one percent) is lost through evaporation.[139] Since the 1970s, the majority of US power plants have used recirculating systems such as cooling towers rather than once-through systems.[140]
Many residential PV systems are connected to the grid wherever available, especially in developed countries with large markets.[10] In these grid-connected PV systems, use of energy storage is optional. In certain applications such as satellites, lighthouses, or in developing countries, batteries or additional power generators are often added as back-ups. Such stand-alone power systems permit operations at night and at other times of limited sunlight.