Most installers overrate the available wind resource. The majority of small wind turbine installations underperforms their predictions, often by a wide margin. Since wind speed is the most important parameter for turbine energy production, getting that wrong has large consequences (the power in the wind goes with the cube of the wind speed, so double the wind speed and the power in it is 2 * 2 * 2 = 8x as much). You have to be realistic about your annual average wind speed.
Since you are working hard to read this rather lengthy article, here is some entertainment. The ‘intermission’ if you like. So, put your feet up and enjoy the next picture: It’s a prime example of much that is wrong with the small wind world. The fact that an installer would even consider installing in a place like that. Customers that are too uninformed to know better (and their installer clearly is not interested in educating them). Turbine manufacturers that deliver standard towers that are much too short to be effective; this tower plus turbine is just 23 feet tall! Then there is the claim by the manufacturer (dutifully parroted by the installer) that this turbine will offset “up to 30%” of their electricity bill. The last one is not really a lie I suppose: If in reality it offsets just 2% of the owners bill, technically that still falls within that “up to 30%”…
The majority of green pricing programs charge a higher price per kilowatt-hour to support an increased percentage of renewable sources or to buy discrete kilowatt-hour blocks of renewable energy. Other programs have fixed monthly fees, round up customer bills, charge for units of renewable capacity, or offer renewable energy systems for lease or purchase.
“California Invests in ‘By Location’ Distributed Energy Resources” • California leads the US with several pilot projects to reward rooftop solar energy generators and other distributed energy resources in specific locations as an alternative to having utilities meet needs by investing in upgrading their electricity generation networks. [CleanTechnica]

This solar resource map provides a summary of the estimated solar energy available for power generation and other energy applications. It represents the average daily/yearly sum of electricity production from a 1 kW-peak grid-connected solar PV power plant covering the period from 1994/1999/2007 (depending on the geographical region) to 2015. Source: Global Solar Atlas]