Markets for second-generation technologies are strong and growing, but only in a few countries. The challenge is to broaden the market base for continued growth worldwide. Strategic deployment in one country not only reduces technology costs for users there, but also for those in other countries, contributing to overall cost reductions and performance improvement.

Wind-to-rotor efficiency (including rotor blade friction and drag) are among the factors impacting the final price of wind power.[16] Further inefficiencies, such as gearbox losses, generator and converter losses, reduce the power delivered by a wind turbine. To protect components from undue wear, extracted power is held constant above the rated operating speed as theoretical power increases at the cube of wind speed, further reducing theoretical efficiency. In 2001, commercial utility-connected turbines deliver 75% to 80% of the Betz limit of power extractable from the wind, at rated operating speed.[17][18][needs update]


By participating in a green energy program a consumer may be having an effect on the energy sources used and ultimately might be helping to promote and expand the use of green energy. They are also making a statement to policy makers that they are willing to pay a price premium to support renewable energy. Green energy consumers either obligate the utility companies to increase the amount of green energy that they purchase from the pool (so decreasing the amount of non-green energy they purchase), or directly fund the green energy through a green power provider. If insufficient green energy sources are available, the utility must develop new ones or contract with a third party energy supplier to provide green energy, causing more to be built. However, there is no way the consumer can check whether or not the electricity bought is "green" or otherwise.
Construction of the Salt Tanks which provide efficient thermal energy storage[103] so that output can be provided after the sun goes down, and output can be scheduled to meet demand requirements.[104] The 280 MW Solana Generating Station is designed to provide six hours of energy storage. This allows the plant to generate about 38 percent of its rated capacity over the course of a year.[105]

flywheel energy storage, pumped-storage hydroelectricity is more usable in stationary applications (e.g. to power homes and offices). In household power systems, conversion of energy can also be done to reduce smell. For example, organic matter such as cow dung and spoilable organic matter can be converted to biochar. To eliminate emissions, carbon capture and storage is then used.
Green energy is the term used to describe sources of energy that are considered to be environmentally friendly and non-polluting, such as geothermal, wind, solar, and hydro. Sometimes nuclear power is also considered a green energy source. Green energy sources are often considered "green" because they are perceived to lower carbon emissions and create less pollution.
A typical house usually requires a home wind turbine with a 5 kW generating capacity to meet all its energy requirements. A turbine that offers this much power would have to be around 13 to 18 feet in diameter and positioned in an area where strong winds often pass through. There are also plenty of smaller, cheaper turbines, but these variants produce less power and are less reliable than their more expensive counterparts.

The use of a gearbox allows for better matching of the generator speed to that of the turbine but the disadvantage of using a gearbox is that as a mechanical component it is subjected to wear and tear reducing the efficiency of the system. Direct drive however may be more simple and efficient, but the generators rotor shaft and bearings are subjected to the full weight and rotational force of the rotor blades.
Green marketing is the sale of green power in competitive markets, where consumers have the option to choose from a variety of suppliers and service offerings, much like they can choose between long-distance telephone carriers. The key difference between green marketing and green pricing is that with green marketing, you are actually switching electricity providers. 
For either photovoltaic or thermal systems, one option is to loft them into space, particularly Geosynchronous orbit. To be competitive with Earth-based solar power systems, the specific mass (kg/kW) times the cost to loft mass plus the cost of the parts needs to be $2400 or less. I.e., for a parts cost plus rectenna of $1100/kW, the product of the $/kg and kg/kW must be $1300/kW or less.[190] Thus for 6.5 kg/kW, the transport cost cannot exceed $200/kg. While that will require a 100 to one reduction, SpaceX is targeting a ten to one reduction, Reaction Engines may make a 100 to one reduction possible.

†Offer is available to Texas residential customers who enroll using the Promotion Code “NIGHTSFREE”. Plan bills a monthly Base Charge, an Energy Charge, and passes through Utility Transmission and Distribution delivery charges. Energy Charges for usage consumed between 9pm and 7am each day is credited back on your bill. The utility charges, including delivery charges for night time hours, are passed through at cost and aggregated on your bill. See Electricity Facts Label for details.


Many industrialized nations have installed significant solar power capacity into their grids to supplement or provide an alternative to conventional energy sources while an increasing number of less developed nations have turned to solar to reduce dependence on expensive imported fuels (see solar power by country). Long distance transmission allows remote renewable energy resources to displace fossil fuel consumption. Solar power plants use one of two technologies:
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