Green marketing is the sale of green power in competitive markets, where consumers have the option to choose from a variety of suppliers and service offerings, much like they can choose between long-distance telephone carriers. The key difference between green marketing and green pricing is that with green marketing, you are actually switching electricity providers.
2010 was a record year for green energy investments. According to a report from Bloomberg New Energy Finance, nearly US $243 billion was invested in wind farms, solar power, electric cars, and other alternative technologies worldwide, representing a 30 percent increase from 2009 and nearly five times the money invested in 2004. China had $51.1 billion investment in clean energy projects in 2010, by far the largest figure for any country.
The solar thermal power industry is growing rapidly with 1.3 GW under construction in 2012 and more planned. Spain is the epicenter of solar thermal power development with 873 MW under construction, and a further 271 MW under development. In the United States, 5,600 MW of solar thermal power projects have been announced. Several power plants have been constructed in the Mojave Desert, Southwestern United States. The Ivanpah Solar Power Facility being the most recent. In developing countries, three World Bank projects for integrated solar thermal/combined-cycle gas-turbine power plants in Egypt, Mexico, and Morocco have been approved.
Several refineries that can process biomass and turn it into ethanol are built by companies such as Iogen, POET, and Abengoa, while other companies such as the Verenium Corporation, Novozymes, and Dyadic International are producing enzymes which could enable future commercialization. The shift from food crop feedstocks to waste residues and native grasses offers significant opportunities for a range of players, from farmers to biotechnology firms, and from project developers to investors.
The use of a gearbox allows for better matching of the generator speed to that of the turbine but the disadvantage of using a gearbox is that as a mechanical component it is subjected to wear and tear reducing the efficiency of the system. Direct drive however may be more simple and efficient, but the generators rotor shaft and bearings are subjected to the full weight and rotational force of the rotor blades.
The most significant barriers to the widespread implementation of large-scale renewable energy and low carbon energy strategies are primarily political and not technological. According to the 2013 Post Carbon Pathways report, which reviewed many international studies, the key roadblocks are: climate change denial, the fossil fuels lobby, political inaction, unsustainable energy consumption, outdated energy infrastructure, and financial constraints.
How accurate are these numbers? This is the energy production a good horizontal-axis wind turbine can reach, if installed at the perfect site and height. These are the upper limit though, if your turbine produces anywhere near the number predicted by this table you should be doing your happy-dance! Most small wind turbine installations underperform significantly, in fact, the average seems to be about half of the predicted energy production (and many do not even reach that). There can be many reasons for the performance shortfall; poor site selection, with more turbulent air than expected often has much to do with it. The reports in the ‘real world’ section following below illustrate this point. Many small wind turbines do not reach 30% overall efficiency, some are close to 0% (this is no joke!), so these numbers have only one direction to go. For off-grid battery charging wind turbines you should deduct 20 – 30% of the predicted numbers, due to the lower efficiency of a turbine tied to batteries, and the losses involved in charging batteries.
Wind power is widely used in Europe, China, and the United States. From 2004 to 2014, worldwide installed capacity of wind power has been growing from 47 GW to 369 GW—a more than sevenfold increase within 10 years with 2014 breaking a new record in global installations (51 GW). As of the end of 2014, China, the United States and Germany combined accounted for half of total global capacity. Several other countries have achieved relatively high levels of wind power penetration, such as 21% of stationary electricity production in Denmark, 18% in Portugal, 16% in Spain, and 14% in Ireland in 2010 and have since continued to expand their installed capacity. More than 80 countries around the world are using wind power on a commercial basis.
The early development of solar technologies starting in the 1860s was driven by an expectation that coal would soon become scarce. Charles Fritts installed the world's first rooftop photovoltaic solar array, using 1%-efficient selenium cells, on a New York City roof in 1884. However, development of solar technologies stagnated in the early 20th century in the face of the increasing availability, economy, and utility of coal and petroleum. In 1974 it was estimated that only six private homes in all of North America were entirely heated or cooled by functional solar power systems. The 1973 oil embargo and 1979 energy crisis caused a reorganization of energy policies around the world and brought renewed attention to developing solar technologies. Deployment strategies focused on incentive programs such as the Federal Photovoltaic Utilization Program in the US and the Sunshine Program in Japan. Other efforts included the formation of research facilities in the United States (SERI, now NREL), Japan (NEDO), and Germany (Fraunhofer–ISE). Between 1970 and 1983 installations of photovoltaic systems grew rapidly, but falling oil prices in the early 1980s moderated the growth of photovoltaics from 1984 to 1996.