Al Gore says the reason is innovation. “The cost-reduction curve that came to technologies like computers, smartphones and flat-panel televisions has come to solar energy, wind energy and battery storage,” he says. “I remember being startled decades ago when people first started to explain to me that the cost of computing was being cut in half every 18 to 24 months. And now this dramatic economic change has begun to utterly transform the electricity markets.”
The U.S. Environmental Protection Agency (USEPA) Green Power Partnership is a voluntary program that supports the organizational procurement of renewable electricity by offering expert advice, technical support, tools and resources. This can help organizations lower the transaction costs of buying renewable power, reduce carbon footprint, and communicate its leadership to key stakeholders.[88]
The International Geothermal Association (IGA) has reported that 10,715 MW of geothermal power in 24 countries is online, which is expected to generate 67,246 GWh of electricity in 2010.[131] This represents a 20% increase in geothermal power online capacity since 2005. IGA projects this will grow to 18,500 MW by 2015, due to the large number of projects presently under consideration, often in areas previously assumed to have little exploitable resource.[131]
At an average cost to the end user of five cents per kilowatt hour, Juarez estimates Nemoi owners get a full return on their investment as soon as two years into ownership—if they received a rebate and they live in a windy area—or seven years at the longest, for no rebate and low-wind areas. He estimated the cost of installing solar panels for equivalent energy generation to be around $20,000.

The energy payback time (EPBT) of a power generating system is the time required to generate as much energy as is consumed during production and lifetime operation of the system. Due to improving production technologies the payback time has been decreasing constantly since the introduction of PV systems in the energy market.[128] In 2000 the energy payback time of PV systems was estimated as 8 to 11 years[129] and in 2006 this was estimated to be 1.5 to 3.5 years for crystalline silicon PV systems[121] and 1–1.5 years for thin film technologies (S. Europe).[121] These figures fell to 0.75–3.5 years in 2013, with an average of about 2 years for crystalline silicon PV and CIS systems.[130]
In 2004, the German government introduced the first large-scale feed-in tariff system, under the German Renewable Energy Act, which resulted in explosive growth of PV installations in Germany. At the outset the FIT was over 3x the retail price or 8x the industrial price. The principle behind the German system is a 20-year flat rate contract. The value of new contracts is programmed to decrease each year, in order to encourage the industry to pass on lower costs to the end users. The programme has been more successful than expected with over 1GW installed in 2006, and political pressure is mounting to decrease the tariff to lessen the future burden on consumers.
Large three-bladed horizontal-axis wind turbines (HAWT), with the blades upwind of the tower produce the overwhelming majority of windpower in the world today. These turbines have the main rotor shaft and electrical generator at the top of a tower, and must be pointed into the wind. Small turbines are pointed by a simple wind vane, while large turbines generally use a wind sensor coupled with a yaw system. Most have a gearbox, which turns the slow rotation of the blades into a quicker rotation that is more suitable to drive an electrical generator.[25] Some turbines use a different type of generator suited to slower rotational speed input. These don't need a gearbox, and are called direct-drive, meaning they couple the rotor directly to the generator with no gearbox in between. While permanent magnet direct-drive generators can be more costly due to the rare earth materials required, these gearless turbines are sometimes preferred over gearbox generators because they "eliminate the gear-speed increaser, which is susceptible to significant accumulated fatigue torque loading, related reliability issues, and maintenance costs."[26]
The typical cost factors for solar power include the costs of the modules, the frame to hold them, wiring, inverters, labour cost, any land that might be required, the grid connection, maintenance and the solar insolation that location will receive. Adjusting for inflation, it cost $96 per watt for a solar module in the mid-1970s. Process improvements and a very large boost in production have brought that figure down to 68 cents per watt in February 2016, according to data from Bloomberg New Energy Finance.[69] Palo Alto California signed a wholesale purchase agreement in 2016 that secured solar power for 3.7 cents per kilowatt-hour. And in sunny Dubai large-scale solar generated electricity sold in 2016 for just 2.99 cents per kilowatt-hour – "competitive with any form of fossil-based electricity — and cheaper than most."[70]
Wind power - Air flow on the earth's surface can be used to push turbines, with stronger winds producing more energy. High-altitude sites and areas just offshore tend to provide the best conditions for capturing the strongest winds. According to a 2009 study, a network of land-based, 2.5-megawatt wind turbines in rural areas operating at just 20% of their rated capacity could supply 40 times the current worldwide consumption of energy.
“University of Texas Study Highlights Wind’s Low Cost” • Wind, solar and natural gas have the lowest levelized cost of electricity in the majority of counties across the United States, according to a new report from The University of Texas at Austin’s Energy Institute, part of a series of white papers on the Full Cost of Electricity. [Into the Wind]
By participating in a green energy program a consumer may be having an effect on the energy sources used and ultimately might be helping to promote and expand the use of green energy. They are also making a statement to policy makers that they are willing to pay a price premium to support renewable energy. Green energy consumers either obligate the utility companies to increase the amount of green energy that they purchase from the pool (so decreasing the amount of non-green energy they purchase), or directly fund the green energy through a green power provider. If insufficient green energy sources are available, the utility must develop new ones or contract with a third party energy supplier to provide green energy, causing more to be built. However, there is no way the consumer can check whether or not the electricity bought is "green" or otherwise.

2010 was a record year for green energy investments. According to a report from Bloomberg New Energy Finance, nearly US $243 billion was invested in wind farms, solar power, electric cars, and other alternative technologies worldwide, representing a 30 percent increase from 2009 and nearly five times the money invested in 2004. China had $51.1 billion investment in clean energy projects in 2010, by far the largest figure for any country.[155]
Many residential PV systems are connected to the grid wherever available, especially in developed countries with large markets.[10] In these grid-connected PV systems, use of energy storage is optional. In certain applications such as satellites, lighthouses, or in developing countries, batteries or additional power generators are often added as back-ups. Such stand-alone power systems permit operations at night and at other times of limited sunlight.