Markets for second-generation technologies are strong and growing, but only in a few countries. The challenge is to broaden the market base for continued growth worldwide. Strategic deployment in one country not only reduces technology costs for users there, but also for those in other countries, contributing to overall cost reductions and performance improvement.
These high strength magnets are usually made from rare earth materials such as neodymium iron (NdFe), or samarium cobalt (SmCo) eliminating the need for the field windings to provide a constant magnetic field, leading to a simpler, more rugged construction. Wound field windings have the advantage of matching their magnetism (and therefore power) with the varying wind speed but require an external energy source to generate the required magnetic field.
In the 1980s and early 1990s, most photovoltaic modules provided remote-area power supply, but from around 1995, industry efforts have focused increasingly on developing building integrated photovoltaics and power plants for grid connected applications (see photovoltaic power stations article for details). Currently the largest photovoltaic power plant in North America is the Nellis Solar Power Plant (15 MW). There is a proposal to build a Solar power station in Victoria, Australia, which would be the world's largest PV power station, at 154 MW. Other large photovoltaic power stations include the Girassol solar power plant (62 MW), and the Waldpolenz Solar Park (40 MW).
Photovoltaics were initially solely used as a source of electricity for small and medium-sized applications, from the calculator powered by a single solar cell to remote homes powered by an off-grid rooftop PV system. Commercial concentrated solar power plants were first developed in the 1980s. The 392 MW Ivanpah installation is the largest concentrating solar power plant in the world, located in the Mojave Desert of California.