With investment subsidies, the financial burden falls upon the taxpayer, while with feed-in tariffs the extra cost is distributed across the utilities' customer bases. While the investment subsidy may be simpler to administer, the main argument in favour of feed-in tariffs is the encouragement of quality. Investment subsidies are paid out as a function of the nameplate capacity of the installed system and are independent of its actual power yield over time, thus rewarding the overstatement of power and tolerating poor durability and maintenance. Some electric companies offer rebates to their customers, such as Austin Energy in Texas, which offers $2.50/watt installed up to $15,000.[96]
Renewable energy (and energy efficiency) are no longer niche sectors that are promoted only by governments and environmentalists. The increased levels of investment and the fact that much of the capital is coming from more conventional financial actors suggest that sustainable energy options are now becoming mainstream.[63] An example of this would be The Alliance to Save Energy's Project with Stahl Consolidated Manufacturing, (Huntsville, Alabama, USA) (StahlCon 7), a patented generator shaft designed to reduce emissions within existing power generating systems, granted publishing rights to the Alliance in 2007.

Any solar PV system that’s tied to the grid will use a bi-directional meter. When you use electricity from the grid, you’ll see your meter move forward. But when your solar PV system produces electricity, any excess will go back into the grid and your meter will move backward. This is called “net metering,” and the utility company will credit your bill for the excess electricity generated.

The majority of green pricing programs charge a higher price per kilowatt-hour to support an increased percentage of renewable sources or to buy discrete kilowatt-hour blocks of renewable energy. Other programs have fixed monthly fees, round up customer bills, charge for units of renewable capacity, or offer renewable energy systems for lease or purchase.

As of 2018, American electric utility companies are planning new or extra renewable energy investments. These investments are particularly aimed at solar energy, thanks to the Tax Cuts and Jobs Act of 2017 being signed into law. The law retained incentives for renewable energy development. Utility companies are taking advantage of the federal solar investment tax credit before it permanently goes down to 10% after 2021. According to the March 28 S&P Global Market Intelligence report summary, "NextEra Energy Inc., Duke Energy Corp., and Dominion Energy Inc.’s utilities are among a number of companies in the sector contemplating significant solar investments in the near-term. Other companies, including Xcel Energy Inc. and Alliant Energy Corp., are undertaking large wind projects in the near-term, but are considering ramping up solar investments in the coming years."[96]
The International Energy Agency projected in 2014 that under its "high renewables" scenario, by 2050, solar photovoltaics and concentrated solar power would contribute about 16 and 11 percent, respectively, of the worldwide electricity consumption, and solar would be the world's largest source of electricity. Most solar installations would be in China and India.[2] In 2017, solar power provided 1.7% of total worldwide electricity production, growing at 35% per annum.[3]