Many companies are taking the push for 100 percent renewables seriously because they see it as good business — not just today, but for the long term. At the time of publication, 152 companies of various sizes have made a commitment to go 100 percent renewable through RE100. Big names like Apple and Google have already met their targets, while other companies are looking out further into the future, some as far as 2040. That timeline indicates companies are looking beyond today’s prices and present-day marketing benefits.

Ross, something of a libertarian at heart, entered politics because he was ticked off that the municipal code prohibited him from paving the driveway to his historic home entirely in period-appropriate brick. (The code required some concrete.) He joined the city council in 2008 and was elected to his first term as mayor in 2014. He often likens the city to “Mayberry R.F.D.,” and it does have a town square with a courthouse, a coffee shop where you’re bound to run into people you know and a swimming hole. But it also has Southwestern University, and in 2010 university officials, following a student initiative, told the city council they wanted their electricity to come from renewable sources. The city had already set a goal of getting 30 percent of its power that way, but now, Ross and his colleagues saw their opportunity.
With investment subsidies, the financial burden falls upon the taxpayer, while with feed-in tariffs the extra cost is distributed across the utilities' customer bases. While the investment subsidy may be simpler to administer, the main argument in favour of feed-in tariffs is the encouragement of quality. Investment subsidies are paid out as a function of the nameplate capacity of the installed system and are independent of its actual power yield over time, thus rewarding the overstatement of power and tolerating poor durability and maintenance. Some electric companies offer rebates to their customers, such as Austin Energy in Texas, which offers $2.50/watt installed up to $15,000.[96]

What is a small wind turbine? Anything under, say, 10 meters rotor diameter (30 feet) is well within the “small wind” category. That works out to wind turbines with a rated power up to around 20 kW (at 11 m/s, or 25 mph). For larger wind turbines the manufacturers are usually a little more honest, and more money is available to do a good site analysis. The information in this article is generic: The same applies to all the other brands and models, be they of the HAWT (Horizontal Axis Wind Turbine) or VAWT (Vertical Axis Wind Turbine) persuasion.
Permanent magnets for wind turbine generators contain rare earth metals such as Nd, Pr, Tb, and Dy. Systems that use magnetic direct drive turbines require higher amounts of rare metals. Therefore, an increase in wind production would increase the demand for these resources. It is estimated that the additional demand for Nd in 2035 may be 4,000 to 18,000 tons and Dy could see an increase of 200 to 1200 tons. These values represent a quarter to half of current production levels. However, since technologies are developing rapidly, driven by supply and price of materials these estimated levels are extremely uncertain.[55]
Third-generation technologies are not yet widely demonstrated or commercialised. They are on the horizon and may have potential comparable to other renewable energy technologies, but still depend on attracting sufficient attention and RD&D funding. These newest technologies include advanced biomass gasification, biorefinery technologies, solar thermal power stations, hot dry rock geothermal energy and ocean energy.
Electricity produced by wind generators can be used directly, as in water pumping applications, or it can be stored in batteries for later use. Wind generators can be used alone, or they may be used as part of a hybrid system, in which their output is combined with that of solar panels, and /or a fossil fuel generator. Hybrid systems are especially useful for winter backup of home systems where cloudy weather and windy conditions occur simultaneously.

Electricity for my off-grid cabin comes from solar and wind power stored in a bank of four 6-volt golf cart batteries wired for a 12-volt system. A charge controller and battery minder keep my system from under- or overcharging. The whole shebang cost me less than $1,000, and I have lights, fans, a television and stereo, refrigeration, and a disco ball that goes up for special occasions.
A solar cell, or photovoltaic cell (PV), is a device that converts light into electric current using the photovoltaic effect. The first solar cell was constructed by Charles Fritts in the 1880s.[5] The German industrialist Ernst Werner von Siemens was among those who recognized the importance of this discovery.[6] In 1931, the German engineer Bruno Lange developed a photo cell using silver selenide in place of copper oxide,[7] although the prototype selenium cells converted less than 1% of incident light into electricity. Following the work of Russell Ohl in the 1940s, researchers Gerald Pearson, Calvin Fuller and Daryl Chapin created the silicon solar cell in 1954.[8] These early solar cells cost 286 USD/watt and reached efficiencies of 4.5–6%.[9]